This report is part of a series of 52 individual country reports analysing the market for beer. It covers the time period of 1998-2003 and forecasts to the year 2008. Analysis includes the latest on-trade vs off trade sales statistics, comprehensive sector sales breakdowns and company and brand share data. Use this Euromonitor analysis to develop market strategy, evaluate opportunities and threats and anticipate industry developments.

This report is part of a series of 52 individual country reports analysing the market for carbonates. It covers the time period of 1998-2003 and forecasts to the year 2008. Analysis includes the latest on-trade vs off trade sales statistics, comprehensive sector sales breakdowns and company and brand share data. Use this Euromonitor analysis to develop market strategy, evaluate opportunities and threats and anticipate industry developments.

This report is part of a series of 52 individual country reports analysing the market for bottled water. It covers the time period of 1998-2003 and forecasts to the year 2008. Analysis includes the latest on-trade vs off trade sales statistics, comprehensive sector sales breakdowns and company and brand share data. Use this Euromonitor analysis to develop market strategy, evaluate opportunities and threats and anticipate industry developments.

In 2003, soup is expected to grow by 8. 9% in volume terms and 8. 2% in value terms to reach EUR65 million. Chilled soup looks set to experience phenomenal growth. In 2003, dehydrated soup is beginning to witness slower growth and discounters are also beginning to make a significant impact in dried instant soup. As a result, in 2003, the 8. 2% value growth figure is significantly lower than the review period CAGR of 9. 1%. In 2003, soup is expected to grow by 8. 9% in volume terms and 8. [+]

This report is part of a series of 52 individual country reports analysing the market for bottled water. It covers the time period of 1998-2003 and forecasts to the year 2008. Analysis includes the latest on-trade vs off trade sales statistics, comprehensive sector sales breakdowns and company and brand share data. Use this Euromonitor analysis to develop market strategy, evaluate opportunities and threats and anticipate industry developments.

This report is part of a series of 52 individual country reports analysing the market for carbonates. It covers the time period of 1998-2003 and forecasts to the year 2008. Analysis includes the latest on-trade vs off trade sales statistics, comprehensive sector sales breakdowns and company and brand share data. Use this Euromonitor analysis to develop market strategy, evaluate opportunities and threats and anticipate industry developments.

In 2003, ready meals is likely to witness substantial growth, as the drive for convenience-based foods continues unabated, and volume sales are expected to reach over EUR169 million. Despite sluggish growth of frozen ready meals and frozen pizza, the explosion of chilled ready meals in particular will boost the value growth of ready meals, which is expected to reach 11. 3% in 2003, very similar to the review period’s CAGR (compound annual growth rate). In 2003, ready meals is likely to witness substantial growth, as the drive for convenience-based foods continues unabated, and volume sales are expected to reach over EUR169 million. Despite sluggish growth of frozen ready meals and frozen pizza, the explosion of chilled ready meals in particular will boost the value growth of ready meals, which is expected to reach 11. 3% in 2003, very similar to the review period’s CAGR (compound annual growth rate).

In 2002, sugar confectionery unexpectedly turned out to be the fastest growing sector in the confectionery market in both value and volume terms. This is not expected to happen in 2003 - at least not in value terms as it will not be able to “match” the price-driven growth in chocolate confectionery. But regardless of its ranking in the growth-rate league table, most industry sources agree in expecting slower growth. In 2002, boiled sweets saw a 7% current value growth (3. 9% in volume), still benefiting from the novelty of Campino. Fruit gums enjoyed particularly high advertising and promotional support by Haribo, as it celebrated the 80th anniversary of its flagship Goldbaeren brand. Partly thanks to this, pastilles, gums, jellies and chews saw a staggering 11% current value and 10% volume increase to almost EUR47 million in 2002, despite having been the largest subsector already. In 2002, sugar confectionery unexpectedly turned out to be the fastest growing sector in the confectionery market in both value and volume terms. This is not expected to happen in 2003 - at least not in value terms as it will not be able to “match” the price-driven growth in chocolate confectionery. But regardless of its ranking in the growth-rate league table, most industry sources agree in expecting slower growth. [+]

This report is part of a series of 52 individual country reports analysing the market for bottled water. It covers the time period of 1998-2003 and forecasts to the year 2008. Analysis includes the latest on-trade vs off trade sales statistics, comprehensive sector sales breakdowns and company and brand share data. Use this Euromonitor analysis to develop market strategy, evaluate opportunities and threats and anticipate industry developments.

Ketchup was also at a standstill, with sales growing by a meagre 0. 4% in constant value to EUR23. 3 million in 2002. The only profitable segment was that of children’s products, in which manufacturers boosted sales with new fun packages. Heinz also attempted to reposition its Heinz Ketchup as a healthy product and highlighted the lycopene in tomatoes, which helps prevent cardiovascular diseases and cancer. The company repositioned the product along healthier lines, as an accompaniment to rice, pasta, vegetables and eggs. The company’s website includes pages targeted directly at general practitioners, inciting them to prescribe ketchup to their patients. With a slight decline of 0. 8% in constant value terms, mustard was also on the wane. It was segmented into the traditional recipe, which constitutes the core of the sales (led by Unilever’s Amora in 2002), and a micro up-market, “moutarde à l’ancienne” (old recipe mustard) with a low level of success.

This report is part of a series of 52 individual country reports analysing the market for concentrates. It covers the time period of 1998-2003 and forecasts to the year 2008. Analysis includes the latest on-trade vs off trade sales statistics, comprehensive sector sales breakdowns and company and brand share data. Use this Euromonitor analysis to develop market strategy, evaluate opportunities and threats and anticipate industry developments.

This report is part of a series of 52 individual country reports analysing the market for ready-to-drink tea. It covers the time period of 1998-2003 and forecasts to the year 2008. Analysis includes the latest on-trade vs off trade sales statistics, comprehensive sector sales breakdowns and company and brand share data. Use this Euromonitor analysis to develop market strategy, evaluate opportunities and threats and anticipate industry developments.

Private label sales have become an important factor in bakery products, particularly in biscuits and breakfast cereals. The vast private label product range that mimics branded products, but at a significantly reduced price, has had detrimental effects on sales of branded bakery products. Notable is the fact that private label not only appeals due to its pricing strategy but also due to its reputation of high quality. Furthermore, private label has established itself to such an extent in Germany that it has a high number of loyal consumers. Private label products, such as Aldi's breakfast cereal Knusperkrone, has achieved brand status. Manufacturers of branded products are therefore expected to increase their marketing and advertising efforts to make a distinction from private label during the forecast period in order to appeal to German consumers who are impressed by brands and portraying a lifestyle image. Private label sales have become an important factor in bakery products, particularly in biscuits and breakfast cereals. The vast private label product range that mimics branded products, but at a significantly reduced price, has had detrimental effects on sales of branded bakery products. Notable is the fact that private label not only appeals due to its pricing strategy but also due to its reputation of high quality. Furthermore, private label has established itself to such an extent in Germany that it has a high number of loyal consumers. [+]

This report is part of a series of 52 individual country reports analysing the market for carbonates. It covers the time period of 1998-2003 and forecasts to the year 2008. Analysis includes the latest on-trade vs off trade sales statistics, comprehensive sector sales breakdowns and company and brand share data. Use this Euromonitor analysis to develop market strategy, evaluate opportunities and threats and anticipate industry developments.

Multinational companies increasingly contested the strong positions held by the domestic confectionery manufacturers. For example, Master Foods conducted strong marketing campaigns in an effort to grab market share. Finland’s accession to the EU in 1995 had a positive impact on this trend by international companies. In addition, mergers and acquisitions, such as that of Cloetta & Fazer as well as more general factors such as globalisation. These international brands continue to be strongly supported by advertising campaigns. No major global players entered confectionery during 2002. However, distributors increasingly imported cheaper, value products themselves, which put pressure on prices but also boosted volume sales to some degree. This was particularly the case for countlines, where considerably lower priced products appeared. Multinational companies increasingly contested the strong positions held by the domestic confectionery manufacturers. For example, Master Foods conducted strong marketing campaigns in an effort to grab market share. [+]

This report is part of a series of 52 individual country reports analysing the market for fruit and vegetable juice. It covers the time period of 1998-2003 and forecasts to the year 2008. Analysis includes the latest on-trade vs off trade sales statistics, comprehensive sector sales breakdowns and company and brand share data. Use this Euromonitor analysis to develop market strategy, evaluate opportunities and threats and anticipate industry developments.

This report is part of a series of 52 individual country reports analysing the market for ready-to-drink coffee. It covers the time period of 1998-2003 and forecasts to the year 2008. Analysis includes the latest on-trade vs off trade sales statistics, comprehensive sector sales breakdowns and company and brand share data. Use this Euromonitor analysis to develop market strategy, evaluate opportunities and threats and anticipate industry developments.

Sales of noodles in Egypt - which are only sold in the form of instant noodles - look set to be worth E£3 million in 2003, a large increase, slightly exceeding the growth rate of 13% seen in 2002. Volume sales are expected to fall in 2003 however, shrinking by 15%. The difference in growth performance between value and volume is due to the currency devaluation of the Egyptian pound during 2003 as well as the devaluation in 2002 whose repercussions were still spilling over into 2003. With in-depth analysis of the latest trends in the noodles market, this report is part of a series of 52 individual country reports providing essential strategic data. Use these studies to assess the impact of new products; anticipate new retailing trends and measure brand and market shares. Sales of noodles in Egypt - which are only sold in the form of instant noodles - look set to be worth E£3 million in 2003, a large increase, slightly exceeding the growth rate of 13% seen in 2002. Volume sales are expected to fall in 2003 however, shrinking by 15%. The difference in growth performance between value and volume is due to the currency devaluation of the Egyptian pound during 2003 as well as the devaluation in 2002 whose repercussions were still spilling over into 2003. With in-depth analysis of the latest trends in the noodles market, this report is part of a series of 52 individual country reports providing essential strategic data. Use these studies to assess the impact of new products; anticipate new retailing trends and measure brand and market shares.

Traditionally, sales were concentrated amongst the female segment of the population and most of the sector’s communication tools and activities were targeted at women. Although the male population was also increasingly influenced by the fitness trend, it was perceived as less receptive to meal replacement products. However, men are likely to respond better to newly emerged instant lunches and bars as these products ask them to make less sacrifices in terms of taste. With a better taste and product consistency, such products promise the same results as shakes. Bars and instant lunches open up new horizons for the sector and, by attracting the bulk of manufacturers’ marketing efforts, are likely to lead the sector by a large margin in terms of both volume and value sales by 2008. Traditionally, sales were concentrated amongst the female segment of the population and most of the sector’s communication tools and activities were targeted at women. Although the male population was also increasingly influenced by the fitness trend, it was perceived as less receptive to meal replacement products. However, men are likely to respond better to newly emerged instant lunches and bars as these products ask them to make less sacrifices in terms of taste. With a better taste and product consistency, such products promise the same results as shakes. Bars and instant lunches open up new horizons for the sector and, by attracting the bulk of manufacturers’ marketing efforts, are likely to lead the sector by a large margin in terms of both volume and value sales by 2008.

This report is part of a series of 52 individual country reports analysing the market for concentrates. It covers the time period of 1998-2003 and forecasts to the year 2008. Analysis includes the latest on-trade vs off trade sales statistics, comprehensive sector sales breakdowns and company and brand share data. Use this Euromonitor analysis to develop market strategy, evaluate opportunities and threats and anticipate industry developments.