Edition: 1
Publication date: 1998-01-06
Dewey code: 306.30866420973
List Price: $95.00
Price: $24.95
Review Twenty Million New Customers!: Understanding Gay Men's Consumer Behavior (Haworth Gay & Lesbian Studies) (Haworth Gay & Lesbian Studies) / Routledge:Most of the world?s population is in the dark when it comes to the consumer patterns of gay men. But in Twenty Million New Customers!: Understanding Gay Men?s Consumer Behavior, you?ll leave all the dark, homophobic myths behind where they belong-in the closet-and come out into the light. In its colorful and informative chapters, you?ll see why gay men are a vital consumer lifeline to today?s clothing industries as you tap into revealing psychological characteristics that will benefit any business manager. A scholarly yet personal, poignant study, Twenty Million New Customers! is a mixed shopping bag, taking you on a day-in-the-life tour of the buying patterns of 44 gay men. As an up-to-date catalog of scholarly data, it helps you see how “mainstream” businesses can tailor their marketing methods to this rapidly expanding demand in a competent, professional, and ethical manner. As a commentary on lifestyle, it transports you to unexplored consumer behavior territory that most people still consider “deviant. ” Specifically, you?ll read about:in-depth, personal interviews from gay consumersreal-life problems and market needs of gay menconsumer behavior as political protestself-concept, identity, community, and culturethe creation and maintenance of gay consumer subcultureresearch methods and managerial implications of the studyA recent survey estimates that over six percent of U. S. consumers openly acknowledges themselves as gay-clearly a priceless niche. So if you?re a gay man trying to get the skinny on the latest bodysuit trends, a marketing scholar involved in quantitative methods research, or a manager interested in retiring your old, outdated business savvy to the closet and exchanging it for a flashy, new, informed sense of marketing pizzazz, read Twenty Million New Customers! It?ll shut the closet on the harmful myths surrounding gay consumerism and open the door to success. [+]In a world in which we are constantly bombarded by advertisements and commercials for everything from the fastest car to the lowest-fat cookie, it is no surprise that personal identity is often linked to consumerism. But is it always true that we are what we buy? And what does this mean for gay men, who have been targeted as prime consumers by companies selling just about everything-vodka, sportswear, dining-room tables, and more? Twenty Million New Customers! is a fascinating look at the buying habits and motivations of 44 gay men. While other studies have focused on the role of income in gay-male buying patterns, author Steven Kates is far more interested in exploring how his subjects' sense of identity and self-presentation affect their consumer habits. The results are always surprising-some men buy certain brands or styles to "look" gay, others to appear "less gay"-and remind us of the diversity of gay male culture, as well as how consumerism and the identities of many are intertwined in our public and private lives.
Authors
- LLC Andrews McMeel Publishing
Publication date: 2007-09-01
Price: $11.99
Review The Shopaholic's: 2008 Day-to-Day Calendar / Andrews McMeel Publishing:
Authors
- Gerald Zaltman
- Melanie Wallendorf
Publication date: 1983-05
List Price: $25.95
Price: $83.99
Review Consumer Behaviour [Behavior]: Basic findings and management implications / John Wiley & Sons Inc:
Creator: Mei P. Ong
Edition: 7th
Publication date: 2000-04-01
Dewey code: 809
Price: $16.20
Review A Skoob Directory of Secondhand Bookshops in the British Isles / Skoob Esoterica:
Edition: 4th
Publication date: 1992
Review Science in the marketplace / Tiger Publications:
Publication date: 1999-11
Dewey code: 640
List Price: $40.00
Price: $25.40
Review Ragnar's Action Encyclopedia / Paladin Press:Many of the people who bought volume one of Ragnar's Action Encyclopedia contacted Ragnar to tell him they loved having all that vital information together in one book, but could he please include information in the next volume on choosing the right weapon, assembling a sniper rifle, taking out tanks and APCs, avoiding police entrapment, doing your own medicine, fighting back at the politicians and IRS. The result is Volume Two, with more than 40 all-new chapters on topics that could be critical to you after Y2K.
Publication date: 1995
Review Good people, bad checks / Walden House Publishing:
Edition: 9th
Publication date: 2008-12-02
Dewey code: 781
List Price: $35.00
Price: $23.10
Review The Penguin Guide to Jazz Recordings: Ninth Edition (Penguin Guide to Jazz Recordings) / Penguin (Non-Classics):The essential guide to recorded jazz, now in its ninth editionFirmly established as the world’s leading guide to jazz, this celebrated reference book is a mine of fascinating information and insightful—often wittily trenchant—criticism. For this completely revised edition, Richard Cook and Brian Morton have reassessed each artist’s entry and updated the text to incorporate thousands of additional CDs and artists. The result is an endlessly browsable companion for jazz aficionados and novices alike.
Publication date: 1993-05-15
Price: $55.00
Review Triumph TR7-8 1974-81 (Buyers Guides) / Yesteryear Books:
Edition: 2nd
Publication date: 2007-11
Dewey code: 692
List Price: $57.25
Price: $35.52
Review 2008 National Framing & Finish Carpentry Estimator / Craftsman Book Company:
Publication date: 2005-06-30
Dewey code: 641
List Price: $30.95
Price: $23.52
Review Guia de los mejores vinos y los destilados 2005 / Guide of the Best Wines and the Distilled 2005 (Fondos Distribuidos) / Grupo Anaya Comercial:
Creator: Kathleen Suttles Nehmer
Edition: 21st
Publication date: 2004-08
Dewey code: 370
List Price: $32.95
Price: $32.95
Review Educators Guide to Free Family and Consumer Education Materials: 2004-2005 (Educators Guide to Free Family and Consumer Education Materials) / Educators Progress Service:
Creator: Tina M. Lowrey
Edition: 1
Publication date: 2003-10-01
Dewey code: 390
List Price: $55.00
Price: $49.22
Review Contemporary Consumption Rituals: A Research Anthology (Lea's Marketing and Consumer Psychology) / Lawrence Erlbaum:Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures, and will enhance our understanding of why and how consumers imbue goods and services with meaning during rituals. In this volume, the first in a new LEA series on Marketing and Consumer Psychology: *a religious studies scholar talks about the media representation of ritual; *communication scholars discuss the transformational aspects of rituals surrounding alcohol consumption; *a marketing scholar demonstrates the relevance of organizational behavior theory to understanding gift-giving rituals in the workplace; and *a historian describes how the marketing of Kwanzaa was so integral to its successful adoption.
Publication date: 2008-06
Dewey code: 917
List Price: $24.50
Price: $24.50
Review Where To Eat In Canada 08-09 (Where to Eat in Canada) / Oberon Pr:
Creator: Susi Johnston
Publication date: 2006-09-11
List Price: $30.99
Price: $22.99
Review Shopsmart Bali & Lombok / C Licence Pte Ltd:Expert, objective reviews of more than 1,000 selected shops and services Over 30 shopping categories from antiques to woodcarvings Six shopping areas comprehensively covered (Denpasar, Kuta, Lombok, Sanur, Seminyak and Ubud) Courses including cooking, scuba-diving, surfing, silversmithing, woodcarving, dancing, meditation and yoga Accommodation, nightlife and restaurants Golf-courses and spas Ratings for price, service, quality, range and value for money Local tips on what, where, when and how to buy History, geography, language and culture Shipping information User-friendly maps No paid advertising. More than ever, Bali is eager to display the Indonesian island's renowned hospitality. As such it is an ideal base for bargains and beautiful finds - from exception ikat to sumptuous silver, funky surfer fashion to fabulous furniture. With increasing accessibility, Bali's neighbour, Lombok, is also greeting more visitors. SHOPSMART BALI & LOMBOK is the only objective guidebook written specifically with the shopper in mind. Indispensible local lore on the hot spots - and sales - is complemented by detailed maps and reviews on retail and wholesale outlets. Bargaining, buyer pitfalls, cultural insights and apres-retail details are explained by expert writers who have lived in Bali for up to 25 years. Like all SHOPSMART guides, it commits 10% of its profits to local charities and uses environmentally friendly paper.
Publication date: 1984-08-30
Review Same Again / Penguin Books Ltd:
Publication date: 2008-08-05
Dewey code: 364
List Price: $39.95
Price: $24.84
Review Identity Theft Investigations / Kaplan Publishing:A hands-on guide to investigating identity theft including details of what constitutes identity theft, how to communicate with the law enforcement agencies, and how to educate the public on identity theft.
Creator: S. N. Khandekar
Edition: Bilingual
Publication date: 2004-10-30
Dewey code: 491
List Price: $44.50
Price: $24.23
Review Marathi English Dictionary: Sahni's / Laurier Books Ltd:
Publication date: 1974
Review Teacher's manual for the consumer and the American economy / Laidlaw Bros:
Authors
- Dr. Mara Matison & Mr. Dainis Matison
Publication date: 2008-04
List Price: $24.95
Price: $24.95
Review Gluten-Free Grocery Shopping Guide 2008-2009 / Kal-Haven Publishing:Voted the 'Best Seller' on Gluten-Free Mall and the Celiac website. Frustrated in trying to find Gluten-Free Products in your grocery stores? Tired of calling food manufacturers and guessing on nutrition labels? Well, help is here! Introducing Cecelias Marketplace Gluten-Free Grocery Shopping Guide! This easy to use 4. 5" x 6. 5" book is a list of over 25,000 gluten-free alphabetized products. Popular brands like Heinz, Kraft, Del Monte, Frito Lay, as well as supermarket chains, such as Kroger, Wal-Mart, Publix, Safeway, Walgreens, and more. Just pick a product, look it up, and all the gluten-free brands are at your fingertips. Unlike CD-ROMs or gluten free computer software, this book is easy to carry to the grocery store for easy product confirmation anytime, anywhere. The book easily fits in one's purse or back pocket. Either take this book with you or make your grocery list before you leave the house. This guide is not only designed for people with a celiac disease, gluten intolerance and gluten sensitivity, but excellent for family members, friends, chefs, dieticians, or others that needs to prepare gluten-free meals or learn about gluten-free products. [+]In addition, Cecelia's Marketplace Gluten Free Grocery Shopping Guide includes 'Gluten-Free Kitchen Tips' which gives family members, friends or chefs specific tips on how to avoid gluten contamination in the kitchen. As an added bonus we have also included 1,500+ 'over-the-counter' pharmacy products which included antacids, pain relief, hair care, supplements, vitamins & minerals, and more. This book is a must have in making gluten-free living easier!.
| Models & Brands:
Twenty Million New Customers!: Understanding Gay Men's Consumer Behavior (Haworth Gay & Lesbian Studies) (Haworth Gay & Lesbian Studies), The Shopaholic's: 2008 Day-to-Day Calendar, Consumer Behaviour [Behavior]: Basic findings and management implications, A Skoob Directory of Secondhand Bookshops in the British Isles, Science in the marketplace, Ragnar's Action Encyclopedia, Good people, bad checks, The Penguin Guide to Jazz Recordings: Ninth Edition (Penguin Guide to Jazz Recordings), Triumph TR7-8 1974-81 (Buyers Guides), 2008 National Framing & Finish Carpentry Estimator, Guia de los mejores vinos y los destilados 2005 / Guide of the Best Wines and the Distilled 2005 (Fondos Distribuidos), Educators Guide to Free Family and Consumer Education Materials: 2004-2005 (Educators Guide to Free Family and Consumer Education Materials), Contemporary Consumption Rituals: A Research Anthology (Lea's Marketing and Consumer Psychology), Where To Eat In Canada 08-09 (Where to Eat in Canada), Shopsmart Bali & Lombok, Same Again, Identity Theft Investigations, Marathi English Dictionary: Sahni's, Teacher's manual for the consumer and the American economy, Gluten-Free Grocery Shopping Guide 2008-2009Top headlines: Bush signs bill providing extra jobless benefits: President George W. Bush on Friday ensured that millions of laid-off workers will keep getting their unemployment checks as the year-end holidays approach. ›16:48 Obamas chose private Sidwell Friends School: President-elect Barack Obama and his wife have chosen private Sidwell Friends School in Washington for their two daughters. ›22:34 Saad Hariri on Lebanons Future: Saad Hariri takes up the mantle of his assassinated father, and argues for the world to isolate Syria. ›15:46 12 Oct, Fri Citigroups options dwindle; shares plunge: Citigroup's options are dwindling along with its stock price as the credit landscape deteriorates and fears escalate about future loan losses at the company. ›22:03 Will oil tycoon's wife save wild horses?: The wife of Texas oil tycoon T. Boone Pickens wants to create a refuge for wild horses, after the U.S. Bureau of Land Management announced it was considering euthanizing some of the animals. ›22:42 18 Nov, Tue Obama makes key Cabinet picks: Several key appointments, including State and Treasury Department secretaries appear to be nearly-done deals, with Democratic officials confirming President-elect Barack Obama's intended nominees. ›21:47 First Read: Geithner likely to be treasury secretary: part of an effort to reassure markets. ›20:04 Are you smart? Take our weekly news quiz: How much do you remember about the week in news? Take msnbc.com's weekly quiz and find out what you can recall. ›19:43 20 Mar, Thu Bush signs bill providing extra jobless benefits: President George W. Bush on Friday ensured that millions of laid-off workers will keep getting their unemployment checks as the year-end holidays approach. ›16:48 'Card check' best hope for auto workers union?: One advantage the Honda and Hyundai plants in Alabama have over the General Motors, Chrysler, and Ford plants in Michigan is lower labor costs. But what if the UAW could more easily organize workers at Honda and Hyundai? ›17:38 Disputed Senate ballots hold key to Minn. win: The pile of disputed ballots in Minnesota's U.S. Senate race is growing at a pace sure to dwarf the 215-vote margin prior to the recount, making it tough to tell who is gaining an edge as the recount progresses. ›17:56 'War and Peace': New Versions Worth the Read: 'War and Peace' has been the Everest of literature for more than 150 years. Two new English versions remind us why Tolstoy's tome is still worth the climb. ›22:06 6 Oct, Sat GM to return two leased jets amid criticism: General Motors Corp will return two of its leased corporate jets amid intense criticism in Washington this week on the luxury travel arrangements of its chief executive. ›18:41 Clift: Why Is Howard Dean So Quiet?: Howard Dean has stayed oddly quiet lately while intraparty squabbling over the Democrats primary calendar escalates. What gives? ›22:25 12 Oct, Fri Report predicts U.S. decline, Russia rise: Global warming could be a boon to Russia while the U.S. could further decline in importance during the next two decades, says a U.S. intelligence report with predictions for the world in 2025. ›11:07 Robber apologizes during holdup: The man who held up a general store in Vermont was not only apologetic about it, he even left behind one-dollar bills at the owner's request. ›20:31 Colts' Hayden expected back for Chargers game: Colts coach Tony Dungy said Friday there's a good chance cornerback Kelvin Hayden will return to the starting lineup for Sunday night's game at San Diego.The status of safety Bob Sanders, however, probably won't be determined until just before gametime, Dungy said.Sanders, the NFL Defensive Player of the Year last season, has had swelling in his right knee the past two weeks and was inactive for last week's 33-27 win over Houston. ›22:25 Seeking Common Ground on Abortion: Can evangelicals and liberals come together over abortion, gay rights, and the role of religion in public life? ›14:35 10 Oct, Wed Bush pushes economy, N. Korea progress: President Bush on Friday moved to steady a shuddering economy and speed up the demise of North Korea's nuclear weaponry. Those twin aims framed his weekend stop in Peru for the APEC forum. ›22:06 Sorenstam's LPGA career ends after missed cut: Annika Sorenstam's LPGA Tour career is over. The 72-time tour winner missed the cut Friday at the ADT Championship. ›22:45 Five Thoughts: We've got a playoff ... sort of: So you wanted a playoff? Saturday's OU-Texas Tech and the upcoming 'Bama-Florida game look like semifinals to Peter Schrager. ›17:02 VW Jetta TDI named 'Green Car of the Year': Green Car Journal has named Volkswagen's 2009 Jetta TDI as the "Green Car of the Year," making it the first clean-diesel car to win the award. ›21:04 20 Nov, Thu Capital Sources: Mike Huckabee, Unplugged: The former Arkansas governor struggles to raise money, lags behind the GOP presidential front runners in the polls and has been maligned by Bushs former counsel. Why he keeps on keepin on. ›18:16 11 Oct, Thu Climate crusader to chair House energy panel: Rep. Henry Waxman a liberal ally of Speaker Nancy Pelosi will take over the chairmanship of the powerful House Energy and Commerce Committee in January. ›16:20 20 Nov, Thu |
