Throughout Rapid Transformation, he demonstrates a keen understanding of today's dynamic, global, and information-centric economy and the resulting need for organizations to be open to significant change. Tabrizi's core insights about transformational change offer important lessons not only for the business world, but also for organizations in general. "-Eric Schmidt, Chairman and CEO, Google Inc. "Rapid Transformation provides extraordinary, well-researched insights into how successful companies have changed themselves at a rapid pace in order to compete in an era of lightening-fast technological and social changes. It is a useful road map for companies and executives who want to be at the cutting-edge of twenty-first century business practices and requirements. "-David Rubenstein, Cofounder and Managing Director, The Carlyle Group. ""Well-written and delightful, Rapid Transformation is where perfect theory meets perfect execution. I hope this book becomes a top discussion topic for every senior executive team interested in breakthrough change. "-Manny Mashouf, Founder and Chairman of bebe stores"In Rapid Transformation, Tabrizi counsels us to overcome a fear of failure and to embrace the uncertainty surrounding change. The book is clear, comprehensible, and constructive; it will be required reading here at Bernhardt Furniture Company. "-G. Alex Bernhardt, Chairman and CEO, Bernhardt Furniture Company"As outlined in Rapid Transformation, companies are now defined by their ability to transform, not only in order to succeed, but also simply to survive. The companies whose business model allows for rapid change will lead this century's corporate elite. "-Nate Davis, President and COO, XM Satellite Radio.